HYBEs New Girl Group TUIDE to Debut with Pre-Launch Stage Performance at Seouls Layers Studio
On the cusp of August, Seoul’s Mapo‑gu will host a clandestine showcase that could reshape the K‑pop pre‑debut playbook. HYBE Music Group’s newest imprint, ABD, has announced that its first girl group, TUIDE, will hold a pre‑debut event on August 1 and 2, 2026. The event, titled "TUIDE EXCLUSIVE PREVIEW [PLAYGROUND]", will take place at Layers Studio 11, a venue that has hosted a variety of music and performance events in the city.
TUIDE is a seven‑member act comprising Seo‑hee, Seo‑yeon, Elena, Jia, Saki, Se‑ah, and Lee Ha‑nee. The name is a contraction of "Tune the Tide," a phrase the label says reflects the group’s ambition to harmonise global musical trends and deliver fresh joy to listeners. The seven members bring a mix of vocal, dance, and performance strengths that ABD hopes will resonate across domestic and international markets.
What sets the preview apart is that it will feature a full‑album stage performance before the group’s official debut. According to a statement from ABD, the performance will showcase unreleased tracks and will be the first time the group will perform live for an audience. The event will be conducted under strict restrictions: photography, video recording, audio recording, and live streaming are prohibited on site. Instead, the organizers plan a variety of activities designed to let fans experience the group’s music and stage presence through the senses, creating a festival‑like atmosphere.
ABD said the event "will be a place to witness the start of the seven members who will create a new wave in the music industry," adding that the label hopes fans will enjoy the excitement of discovering TUIDE. Fans can apply to attend the preview through the TUIDE community on Weverse, the global fan‑platform operated by HYBE. Applications will be accepted until July 26, after which ABD will conduct a lottery to select attendees. The event is scheduled for the first two days of August, and the group is expected to release its debut album later in the second half of 2026.
TUIDE is the first girl group signed to ABD, a new label launched by HYBE that focuses on girl‑group production. The label is part of HYBE’s broader strategy to expand its roster of artists across different genres and markets. The preview event marks an unusual promotional strategy in the K‑pop industry, where groups typically release a single or an extended play before performing live. By debuting with a full‑album stage, TUIDE aims to make a strong initial impact on both domestic and international audiences.
Layers Studio 11, the chosen venue, is a well‑known spot in Seoul’s Mapo‑gu district that has hosted a number of music and performance events. The choice of venue underscores the group’s intention to present a polished, studio‑quality experience to fans.
The group’s debut is set for the latter half of 2026, and the preview event is the first step in a series of promotional activities that will include the release of the debut album, music videos, and a potential tour. While details on the album’s title, tracklist, and release date have not yet been disclosed, the preview performance will give audiences an early taste of TUIDE’s musical style.
In summary, HYBE’s ABD has positioned TUIDE as a fresh entry in the K‑pop market, with a pre‑debut stage performance that defies conventional promotional timelines. The event will be held at Layers Studio 11 on August 1 and 2, 2026, with fan access determined through a Weverse lottery. The group’s official debut and album release are expected later in the year.
